Every case study below represents a real client engagement with measurable results. We don't lead with pitch decks — we lead with proof.
From capital equipment to biologics to pharma market research — inside sales applied correctly across the medtech spectrum.
Problem: A wound care company with 7 reps couldn't hire until existing reps hit quota — and ramp time was killing momentum.
Solution: Synchronized stepped in to fill new reps' calendars with qualified meetings at podiatry and wound care centers during their training periods, giving them something to work immediately and accelerating the path to plan. The engagement lasted four years, supporting both new territory launches and growth in existing accounts.
Problem: A new-to-market FDA-cleared cervical dilation device had six reps performing at or below plan. The hospital bought the product while independent OB/GYN practices used it.
Solution: Synchronized identified and engaged affiliated providers surrounding target hospitals, creating physician demand. By building physician-level pull, Synchronized helped the client dramatically increase utilization among existing hospitals and also get into multiple new ones.
Problem: A pharma client needed to identify pediatric neurologists and epileptologists treating rare syndromes ahead of a first-to-market therapeutic launch. A prior field-based approach with 40 independent contractors was slow, costly, and falling behind.
Solution: Synchronized replaced it with a phone-based research model — systematically working through a 6,000-doctor universe to identify qualified specialists and complete structured surveys at scale.
Problem: A medical device company selling capital equipment to neurology offices needed a consistent, scalable way to identify and develop new opportunities.
Solution: Synchronized took ownership of top-of-funnel prospecting and opportunity development for the neurology office segment — systematically building a pipeline the field team could meet with and close several deals from.
Referral conversion, patient scheduling, Medicare Advantage expansion — inside sales as a growth engine across the healthcare spectrum.
Problem: A Fortune 10 managed healthcare company needed to place a new Medicare Advantage plan into Assisted Living and Memory Care facilities — but a small BD team, COVID-era access restrictions, and a long, multi-stage sales cycle were stalling progress.
Solution: Synchronized took on prospecting, qualifying facilities, booking meetings with Executive Directors, and shepherding complex deals through multiple evaluation stages post-presentation.
Problem: A PIP-focused multi-disciplinary practice competed for referrals from primary care physicians and attorneys in a saturated market, and struggled to remain top of mind with referral partners.
Solution: Synchronized extended Business Development rep reach through inside sales outreach, inservice scheduling, and consistent follow-up. The result was growth in total number of referring offices and increased referral volume in existing offices, achieved with a leaner outside BD team.
Problem: A 35+ clinic specialty injury group was hitting targets but converting fewer than 40% of referrals into scheduled appointments, capping sales rep earnings and damaging team morale.
Solution: Synchronized redefined scheduling as a sales function, rewrote objection-handling scripts, and extended follow-up from 3 to 7 attempts. The conversion rate improvement had a direct, measurable impact on revenue, team compensation, and morale across the organization.
In their words — from the founders and operators who have run inside sales programs with Synchronized Sales.
The Synchronized team helped close a very important gap for our early-stage clients who are not yet ready for their own inside-sales teams, but need a highly responsive, consistent, and experienced team that knows how to build a relationship-first approach to sales. They excel at managing complex sales flows and processes, particularly across challenging patient settings. I’ve been impressed by their ability to navigate these complexities while delivering a high level of service to our team and our clients.
It was an absolute pleasure working with Niall, Peter, and Charlie at Synchronized Sales. From the first meeting, their professionalism, organization, and communication skills put MMSD at ease. They have a tried and trusted sales approach that can be successfully implemented across many different industries. We would highly recommend this very capable sales team to any organization looking to broaden their visibility and expand upon their sales and outreach efforts, while streamlining the process the entire way.
We’ve had a great experience working with Synchronized Sales. Their team has been incredibly easy to work with, very detail oriented, extremely responsive, and has taken the time to really understand the Senzime business and what we’re trying to accomplish. Most importantly, they’ve helped us get in front of the right people and have become a partner we genuinely enjoy working with.
Documented outcomes from medical device, pharma, and healthcare engagements.
Documented medical device results include 30 percent faster rep ramp-up for a wound care company, which ran 22 percent ahead of plan on hiring financial targets in a four-year engagement; access to 7 IDNs, 42 offices, and 11 labor and delivery units in six months for a new-to-market OB/GYN device, with 83 percent of reps moving from under plan to over plan; and roughly 30 percent of total office pipeline and about 40 percent of closed business in the neurology office segment for a capital equipment company within nine months.
Clients consistently describe Synchronized Sales as responsive, detail-oriented, and a true extension of their team. The general manager of Senzime said the team took the time to understand the business and helped them get in front of the right people. The founder of Cicada highlighted the team's experience managing complex sales flows in challenging patient settings. The Molecular MS Diagnostics team noted the professionalism, organization, and communication from the first meeting.
Yes. For a Fortune 10 managed healthcare company launching a Medicare Advantage plan into assisted living and memory care, Synchronized Sales generated more than 300 qualified executive director meetings in under eight months, increased in-person presentations per rep by 40 to 60 percent, cut cost per presentation by 60 percent, and delivered a 20 percent higher close rate than self-sourced meetings.
Most Synchronized Sales programs are actively calling within the first few weeks and producing measurable pipeline within 60 to 90 days. Documented examples include a referral-to-appointment conversion rate that rose from under 40 percent to 50 percent within weeks and to 65 percent within three months, and 300-plus qualified executive meetings in under eight months for a Fortune 10 healthcare company.
Judge the partner on outcomes tied to your revenue, not just activity: qualified meetings set, pipeline created, conversion rates at each stage, cost per meeting or presentation, rep ramp time, and closed business attributable to the program. Activity metrics such as dials and contacts matter for diagnosis, but they are not results. Synchronized Sales agrees on these targets with each client before an engagement begins and reports against them weekly and monthly.