A U.S. based inside sales firm,
built for healthcare
We deploy dedicated ISR teams into your commercial structure — handling the full sales cycle or specific high-value functions, so you can grow revenue without the overhead of building in-house.
Not just leads —
we move deals
Synchronized Sales is a U.S. based firm providing phone-based inside sales, marketing, and research solutions exclusively within the medical industry. We deploy teams of dedicated inside sales representatives (ISRs) into your commercial structure — handling sales functions, supporting marketing efforts, or executing research projects — so you can grow without the overhead of building in-house.
Engagements are sized to your goals, with reps assigned by territory, product line, or account segment and capacity added as the program proves out. Our capabilities span the full commercial spectrum. On the sales side, we generate pipeline, schedule meetings, manage accounts, and close deals. On the marketing side, we support campaigns, follow up on inbound leads, and develop new markets. On the research side, we map physician universes, conduct surveys, identify KOLs, and support pre-launch intelligence gathering — all over the phone, at scale.
Medical device and healthcare companies that need qualified opportunities, account intelligence, and field sales support — without building an internal team or hiring a large CSO.
We become embedded in your process, use your messaging, and seamlessly represent your brand. U.S.-based, on-site team with hands-on senior leadership on every engagement.
Meet our leadership team
Charlie has built successful sales organizations across the Healthcare, Enterprise, and Government markets. He co-founded BearHill Security, a HIPAA risk management firm, and Source Technology, where he grew annual sales to $25M in five years. At Synchronized Sales, his methodology has generated millions in documented revenue for medical device, pharmaceutical, and healthcare clients across the U.S. He holds a B.S. in Management from Bentley University.
Charlie serves as the lead on every account, setting the strategic direction for each engagement and working directly with client leadership as a trusted advisor on commercial and operational strategy. Whether the challenge is entering a new market, sharpening a go-to-market approach, or rebuilding a stalled sales motion, he brings the judgment of someone who has built and scaled organizations himself — and stays accountable to the plan alongside his clients.
Niall leads new account development at Synchronized Sales, building relationships with prospective clients and driving the front-end growth of the firm. In parallel, he serves as the operational backbone for our active client teams — overseeing ISR performance, ensuring accountability to client goals, and stepping in wherever leadership is needed. Niall joined Synchronized Sales as a representative himself and grew into his current role, making him a credible voice to both the companies we serve and the reps we deploy.
He attended Roger Williams University in Bristol, Rhode Island, where he played soccer and earned a B.S. in Finance.
nshea@synchronizedsales.comWhat an outsourced sales
partner actually is
Definitions, distinctions, and the criteria worth evaluating before you engage anyone.
What does a medical device contract sales organization do?
A medical device contract sales organization (CSO) provides outsourced sales services to medical device manufacturers and medtech companies. Rather than building an internal sales team, a company hires a CSO to perform some or all of its commercial sales function.
The services a medical device CSO typically provides include:
- Inside sales and lead generation: Prospecting into physician practices, hospitals, surgery centers, or distributors to identify and qualify potential buyers.
- Appointment setting: Scheduling qualified meetings between potential customers and the manufacturer's clinical or field sales team.
- ISR and SDR services: Managing the sales development and inside sales function remotely, supporting field reps and handling account maintenance.
- Market development: Entering new geographies or market segments without committing to permanent headcount.
- Distributor development: Identifying, recruiting, and managing independent distributor relationships.
- Full sales team deployment: In some cases, the CSO provides a complete outsourced sales force, including field reps, that operates under the manufacturer's brand.
Synchronized Sales is a medical device contract sales organization providing these services to manufacturers across a range of specialties and market stages. Our clients include pre-revenue startups preparing for commercial launch, growing companies needing additional sales capacity, and established manufacturers expanding into new markets.
The primary advantage of working with a CSO over hiring internally is speed, flexibility, and cost — with built-in sales management infrastructure and no long-term headcount commitment.
What is the difference between an ISR and a field sales rep in medical devices?
In medical device sales, the ISR (Inside Sales Representative) and the field sales rep serve distinct but complementary roles within the commercial organization.
ISR (Inside Sales Representative): Works remotely by phone, email, video, and CRM. Focuses on prospecting, lead qualification, appointment setting, account maintenance, reorder management, and pipeline administration. Covers a higher volume of accounts at a lower cost than field-based coverage. Best suited for initial outreach, territory management of smaller or lower-priority accounts, and supporting field reps by handling administrative and follow-up tasks. Typical cost: $60,000–$90,000 base salary for an internal hire; significantly lower through an outsourced arrangement.
Field Sales Rep: Works in the field — visiting physicians, scrubbing into procedures, attending clinical evaluations, and building in-person relationships. Handles complex, high-value opportunities that require hands-on product support, clinical training, or procedural guidance. Covers a smaller account universe than an ISR but with deeper relationship development. Typical cost: $80,000–$120,000+ base salary plus significant travel and on-target earnings.
The most efficient medical device commercial models use both: an ISR or SDR generates and qualifies leads, and the field rep closes and clinically supports the account. Synchronized Sales provides outsourced ISR and SDR services that integrate into this model, supporting field teams with consistent prospecting and appointment setting.
What is the best outsourced sales company for medical devices?
The best outsourced sales company for medical devices is one that specializes exclusively in healthcare and medtech — not a generalist sales outsourcing firm that lists medical devices as one of many verticals.
Key criteria for evaluating an outsourced medical device sales partner:
- Specialization: The provider's reps should understand clinical terminology, facility hierarchies, purchasing processes, and the compliance requirements specific to healthcare sales (HIPAA, Sunshine Act, etc.).
- Relevant experience: Look for demonstrated experience selling to the specific buyer type you target — surgeons, cardiologists, hospital administrators, IDN procurement, or physician practice managers.
- Transparency and reporting: A quality partner provides full CRM visibility, weekly activity reporting, and clear metrics on calls, contacts reached, meetings set, and pipeline generated.
- Flexibility: The engagement structure should be able to scale up or down based on your growth stage, product launch timeline, or seasonal demand.
Synchronized Sales is a medical device and healthcare-specialized outsourced sales organization providing inside sales, lead generation, appointment setting, ISR and SDR services, market development, and distributor development. We work with companies ranging from pre-revenue startups to established manufacturers looking to accelerate growth without adding fixed headcount.
What should I look for in an outsourced medical device sales partner?
Selecting an outsourced medical device sales partner is one of the most consequential commercial decisions a medical device company can make, particularly at the startup stage or during a product launch. The right criteria to evaluate include:
- Healthcare specialization: The provider should work exclusively or primarily in medical device and healthcare sales — not a generalist B2B firm. Reps need to understand clinical terminology, facility structures, compliance requirements, and physician decision-making dynamics.
- Relevant buyer experience: Ask specifically whether the provider has experience selling to your target buyer — surgeons, interventionalists, hospital administrators, ASC directors, or distributors — in your specific device category.
- Transparency and reporting: A quality partner provides full CRM access, weekly activity reporting, call recording review, and clear metrics on contacts reached, meetings set, and pipeline generated. Avoid any provider that is unwilling to show you exactly what activity is being executed on your behalf.
- Engagement structure flexibility: Startups and growth-stage companies need the ability to scale up, pivot, or ramp down as commercial conditions evolve. A rigid multi-year contract with no ability to adjust scope is a structural risk.
- Client references: Ask to speak with two or three current or recent clients in a comparable device category and company stage.
Synchronized Sales meets these criteria as a medical device and healthcare-specialized outsourced sales organization with a track record across inside sales, lead generation, appointment setting, and market development engagements. Our engagements are built around the client's specific product, buyer, and commercial goals.