From first outreach to closed/won, Synchronized covers the full commercial range — or the specific high-value functions where your team needs reinforcement most.
Complex procurement, clinical evaluation, GPO contracts, distributor relationships — we handle all of it. Each function below can be deployed individually or combined into a full inside sales engagement.
End-to-end remote sales ownership — ideal when building a new territory or when field coverage isn't cost-justified.
Keeping your distributor network active, informed, and accountable — without pulling your internal team off strategic accounts.
Turning inbound interest into qualified pipeline by capturing and routing the right leads to the right people fast.
Protecting your installed base and driving repeat revenue through proactive account management.
Booking qualified conversations so your field reps walk into meetings that are ready to move — not cold introductions.
Systematic prospecting into your target account lists to identify, research, and qualify contacts before first outreach.
Practical answers on ISR and SDR coverage, lead generation, physician and hospital meetings, and distributor development.
An outsourced ISR (Inside Sales Representative) for medical devices is provided by contract sales organizations that specialize in healthcare and medtech. The ISR role in medical device sales typically focuses on prospecting, qualifying leads, scheduling appointments, managing existing account relationships, and supporting field reps remotely.
Synchronized Sales provides outsourced ISR services specifically for medical device and healthcare companies. Our ISRs are trained to call on physicians, hospital purchasing staff, surgery centers, and medical device distributors. They operate within the client's CRM, follow the client's sales process, and report directly into the client's commercial organization.
An outsourced ISR engagement is most effective when:
The typical outsourced ISR through Synchronized Sales manages 50–150 active accounts depending on the sales cycle and level of clinical complexity involved. Unlike a generalist telemarketing provider, a medical-device-specialized ISR understands clinical terminology, facility hierarchies, and the compliance considerations associated with healthcare sales.
Yes, an outsourced sales team can represent multiple medical device products, though the commercial effectiveness depends on the degree of product line overlap and the complexity of each individual product.
An outsourced team is well-suited to representing multiple products when:
At Synchronized Sales, client engagements are structured around the client's specific product line and buyer universe. When a client has multiple products targeting the same customer type, the team is trained on all of them and can represent the full portfolio.
This is one of the structural advantages of outsourced sales — the same team that is building relationships for Product A can introduce Product B with no additional recruiting or onboarding cost, as long as the products are compatible within a single sales conversation.
An outsourced SDR (Sales Development Representative) for medical devices is a dedicated sales resource focused on the top of the funnel — identifying, contacting, and qualifying potential customers before passing them to a field rep, account executive, or clinical specialist for deeper engagement.
In the medical device context, an SDR's responsibilities typically include:
Outsourcing the SDR function through a provider like Synchronized Sales is common for medical device companies that do not yet have the infrastructure or volume to justify a full internal SDR team. An outsourced SDR can be deployed faster, managed externally, and scaled up or down based on demand — without the recruiting, onboarding, and management costs of a full-time hire.
The distinction between an SDR and an ISR in medtech is primarily one of responsibility: an SDR is purely outbound and top-of-funnel, while an ISR may also manage ongoing customer relationships and support the full sales cycle.
Generating leads for a Class II medical device follows the same core principles as any medical device sales program — identifying the right buyers, reaching them through effective outreach, and qualifying their interest before committing field resources. However, Class II devices have specific considerations:
Synchronized Sales provides outsourced lead generation for Class II medical device companies, deploying experienced inside sales professionals to prospect, qualify, and schedule meetings with the most relevant buyers in your target market.
Generating physician meetings for a medical device requires a systematic inside sales approach combined with a clear value proposition, the right contact data, and consistent outreach cadences.
The most effective strategies include:
Synchronized Sales specializes in physician appointment setting for medical device companies. Our teams are experienced in reaching physicians across surgical, interventional, and diagnostic specialties and understand the gatekeeping structures common in clinic and hospital environments.
A well-run appointment setting program typically targets 10–30 qualified physician meetings per month per dedicated rep, depending on the specialty and geography.
Getting meetings with hospital purchasing managers for a medical device requires a different approach than physician outreach — purchasing managers respond to vendor qualification processes, formulary and contract structures, and cost-per-case value propositions rather than clinical outcomes.
Effective strategies for reaching hospital purchasing managers include:
Synchronized Sales has experience reaching hospital purchasing and supply chain staff on behalf of medical device clients. Our teams understand hospital organizational structures, typical objections from procurement, and the documentation required to move through the hospital approval process.
Distributor development for medical devices involves identifying, recruiting, onboarding, and managing independent or regional distributors who sell on behalf of the manufacturer in specific geographies or market segments.
The right distributor development partner will have existing relationships with distributors in your target markets and understand the expectations, margins, and support requirements distributors need to commit to a new product line.
Synchronized Sales provides distributor development services for medical device companies. This includes:
Companies that rely solely on distributor networks without active management typically see 80% of their revenue generated by 20% of their distributors. Proactive distributor development and ongoing commercial support from a partner like Synchronized Sales improves that ratio and accelerates ramp time across the network.
Finding and recruiting medical device distributors requires knowledge of the distribution landscape in your target market — specifically, which distributors call on the right physician specialties, which do not carry conflicting product lines, and which have the sales staff capacity to represent a new product.
Several types of organizations provide distributor development services for medical device companies:
Synchronized Sales provides distributor development services for medical device companies, including distributor identification, outreach, qualification, negotiation support, onboarding coordination, and ongoing performance management. We understand the distributor landscape across multiple specialties and can help manufacturers build a network more efficiently than a cold outreach approach.
The most common mistake in distributor recruitment is signing agreements with distributors who lack the bandwidth, relationships, or motivation to prioritize a new product line. A structured qualification process before contracting — and active commercial support after — significantly increases distributor performance.
Enterprise companies that need high-volume sales development — hundreds of outreach sequences per week, large account universes, multiple product lines or geographies — frequently outsource the SDR function to manage scale without the management overhead of a large internal team. An outsourced SDR program provides a dedicated team of sales development representatives executing targeted outbound prospecting, multi-touch email and phone sequences, LinkedIn outreach, account research, and qualification before passing opportunities to internal account executives. The client retains full visibility through shared CRM access, weekly reporting, and regular pipeline reviews. Synchronized Sales manages enterprise SDR programs with defined KPIs — contacts reached, meetings set, pipeline generated — and a management layer that handles rep coaching, quality assurance, and performance optimization, removing that burden from the client's internal sales leadership.
Large medical device and pharmaceutical companies use outsourced ISR (Inside Sales Representative) programs primarily to extend their commercial reach without proportional increases in fixed headcount. A field sales force is expensive to maintain and geographically limited — an ISR layer managed remotely can cover a significantly larger account universe at a fraction of the cost. Outsourced ISR programs handle physician and account outreach, sample and literature fulfillment follow-up, reorder management, appointment setting for field reps, territory coverage during rep vacancies, and new account qualification. For companies launching new products, an outsourced ISR team can begin building awareness and pipeline in the months before the field sales team is fully deployed. Synchronized Sales provides outsourced ISR services specifically for medical device and pharmaceutical clients, with reps trained in healthcare compliance, clinical terminology, and the facility hierarchies relevant to each product category.
Large manufacturers — including medical device, industrial, consumer goods, and specialty chemical companies — use outsourced inside sales teams to manage and activate their distributor networks more effectively than their internal commercial teams can do alone. A distributor network of 50–200 independent distributors requires consistent communication, training support, co-selling activity, and performance management to generate predictable revenue. An outsourced ISR team acts as a distributor success function: regular check-ins with distributor reps, lead routing and follow-up, training and product knowledge reinforcement, joint account planning, and performance tracking. For distributors that are underperforming their targets, an outsourced ISR can provide active selling support — prospecting into their territory alongside them — that accelerates results without the manufacturer needing to deploy field staff. Synchronized Sales provides distributor management and activation programs for manufacturers, with a structured cadence of distributor outreach, performance reviews, and co-selling support.
Yes. An outsourced inside sales team should operate entirely inside the client's own CRM and sales technology stack rather than a separate system, so that every contact, activity, note, and opportunity is visible to the client in real time and remains the client's data at the end of the engagement. Synchronized Sales reps work in Salesforce, HubSpot, Microsoft Dynamics, and other enterprise CRMs under client-provisioned licenses, follow the client's lead and opportunity stages, and use the client's sequencing, dialer, and calendaring tools where provided. Reporting is built from the client's CRM data, not from a provider-side spreadsheet, which gives sales operations and leadership the same pipeline visibility they have for internal reps. For enterprise clients this also simplifies security review: access is controlled through the client's identity management, permissions can be scoped by role, and nothing has to be exported to a third-party system.
Large healthcare organizations — including hospital systems, health insurance companies, healthcare IT vendors, and medical device manufacturers — use outsourced sales development to handle high-volume prospecting, account qualification, and appointment setting functions that would otherwise require significant internal headcount. The outsourced sales development function typically handles outbound prospecting into target accounts, multi-touch outreach via phone, email and LinkedIn, qualification against defined criteria, scheduling of discovery calls or product demonstrations for internal account executives, and CRM management. Synchronized Sales specializes in healthcare and medtech sales outsourcing, with reps who understand healthcare procurement processes, clinical decision-making hierarchies, compliance requirements, and the specific sales cycles of regulated healthcare products and services. For large healthcare organizations this means deploying a team that is credible with physicians, administrators, and procurement staff from day one — without the 6–12 month ramp that an internal hire would require.
Product launches in biotech and pharma are among the highest-stakes commercial events a company executes, and outsourced sales plays a critical role in two phases: pre-launch and launch execution. Pre-launch, an outsourced inside sales team can begin building awareness, mapping accounts, qualifying prescriber interest, and developing relationships with key opinion leaders before the product is commercially available. At launch, an outsourced ISR and SDR team provides immediate scale — covering physician outreach, appointment setting for medical science liaisons or field reps, sample request follow-up, and new account qualification — without the 6–12 month lead time required to hire and train an internal team. For specialty products with defined prescriber targets, an outsourced team can reach the entire addressable physician universe in the first 60–90 days of launch, a coverage speed that internal hiring cannot match. Synchronized Sales supports biotech and pharmaceutical clients with launch-phase outsourced sales programs designed to maximize early adoption and prescriber penetration.
Fortune 500 medical device companies use outsourced inside sales to cover the tier-two and tier-three accounts that their field sales force cannot reach economically: smaller hospitals, ambulatory surgery centers, physician offices, and low-volume facilities that still represent meaningful aggregate revenue. A dedicated outsourced ISR team manages these accounts remotely — maintaining relationships, managing reorders, following up on samples and in-service requests, introducing new products, and escalating larger opportunities to the field rep. This protects installed-base revenue and grows share in accounts that would otherwise go unmanaged, while field reps concentrate on tier-one IDNs and capital opportunities. Synchronized Sales runs tier-two coverage programs for large device manufacturers, with reps trained on the product portfolio and compliance requirements, operating inside the client's CRM and territory structure, and reporting on account activity and revenue by territory.
Large healthcare IT, EHR, and health-tech companies outsource sales development to generate qualified pipeline into hospitals, health systems, and physician groups without expanding internal SDR headcount. The outsourced team prospects into defined account lists — CIOs, CMIOs, revenue cycle leaders, practice administrators, and clinical department heads — runs multi-touch phone, email, and LinkedIn outreach, qualifies against criteria such as current system, contract timing, and budget cycle, and books discovery calls or demos for the client's account executives. Health-system selling requires reps who understand hospital organizational structure, committee-based decision-making, and healthcare compliance, which is why generalist SDR firms underperform in this market. Synchronized Sales provides outsourced sales development for healthcare IT companies with reps experienced in reaching hospital and health-system decision-makers, operating inside the client's CRM with weekly reporting on contacts reached, meetings set, and pipeline generated.
Healthcare sales requires relationship fluency, referral network management, and a deep understanding of the patient journey. We bring all three.
Converting referrals and inbound interest into confirmed appointments — treating scheduling as the revenue function it actually is.
Maintaining and growing the referral relationships your revenue depends on — through consistent communication and clear channel visibility.
Coordinating the clinical touchpoints that turn new product introductions into actual adoption — on time, with the right people in the room.
Referral growth, patient scheduling, and the questions healthcare leaders ask before they outsource.
Referrals grow when referring offices hear from you consistently, not just when a liaison has time to visit. Synchronized Sales runs inside referral development for healthcare organizations: we maintain regular phone contact with referring practices, attorneys, and facilities, schedule in-services and lunch-and-learns for your field team, and track referral volume by source so you can see which relationships are growing and which are slipping. For a multi-disciplinary injury practice, this approach grew the number of regularly referring offices and increased volume from existing partners while the client reduced its outside business development headcount by 17 percent.
Most practices lose referred patients between the referral and the first visit, because scheduling is treated as an administrative task instead of a sales function. Synchronized Sales redefines scheduling as revenue work: scripted outreach, objection handling, and persistent follow-up until the patient is booked. For a 35-plus clinic specialty injury group converting fewer than 40 percent of referrals, we rewrote the scripts and extended follow-up from three attempts to seven. Conversion reached 50 percent within weeks and 65 percent within three months, with a direct, measurable impact on revenue and rep compensation.
Outsourcing patient scheduling makes sense when referred or inbound patients are not being converted to kept appointments fast enough, or when front-desk staff are too stretched to follow up persistently. An outsourced team from Synchronized Sales works from your scheduling system and scripts, contacts referred patients quickly, handles common objections, and documents every attempt, so fewer referrals expire and fewer patients go to a competitor. It is most effective for multi-site specialty groups, injury and rehabilitation practices, and any organization whose growth depends on converting referrals into first visits.
Referral relationship management is the ongoing work of keeping referring physicians, facilities, and other sources engaged so they continue sending patients. It includes regular contact with referring offices, tracking referral volume by source, flagging relationships that are declining, scheduling in-services and visits, and closing the loop on patient status. Synchronized Sales provides this as an inside sales function that supports your field business development team, so relationships are maintained between in-person visits and your liaisons can focus on the highest-value accounts.
Hospital decision-makers are reachable, but only with persistent, well-researched outreach that identifies the right person for the specific service, whether that is a department director, a value analysis committee member, supply chain, or a C-suite executive. Synchronized Sales maps the organization, works through switchboards and assistants to a live conversation, qualifies interest and timing, and books meetings for your team, with every contact documented by name, title, and direct line in your CRM.
Yes. Scheduling in-services, training sessions, and lunch-and-learns is one of the most common functions Synchronized Sales runs for healthcare and medical device clients. We coordinate with clinical staff and department managers, confirm attendance, send reminders, handle rescheduling, and keep your field or clinical team's calendar full, so new product introductions turn into adoption instead of stalling after the first conversation.
Multi-location groups often see very different conversion and follow-up results from one site to the next because each office handles intake its own way. A centralized outsourced inside sales team applies the same scripts, response times, follow-up cadence, and documentation to every location, and reports results by site so leadership can see where patients are being lost. Synchronized Sales has run centralized scheduling and referral follow-up for a 35-plus clinic specialty group, raising referral-to-appointment conversion from under 40 percent to 65 percent.
Synchronized Sales engagements are priced monthly per dedicated rep, with a three-month minimum so the team has time to ramp and show results. Compared with hiring internally — salary, benefits, payroll taxes, recruiting, training, and management time — most healthcare organizations find a dedicated outsourced rep costs less in year one and starts producing results within the first 30 to 60 days. We define the activity, meeting, and conversion targets with you before the engagement begins.
It can and should be. Any outsourced team that handles patient information for scheduling or referral follow-up should operate under a business associate agreement, work inside the client's own systems, and follow minimum-necessary data practices. Synchronized Sales trains every rep on HIPAA requirements for the work they perform, executes all activity in the client's CRM or scheduling system rather than copying data elsewhere, and follows the client's approved scripts and privacy policies.
The most efficient approach pairs a smaller field business development team with a dedicated inside sales function that handles the high-volume work: regular contact with referral sources, scheduling visits and in-services, following up on inbound inquiries, and tracking referral volume. Field reps then spend their time on the relationships that need an in-person presence. Synchronized Sales has used this model to help a multi-disciplinary practice grow its referring offices and referral volume while reducing outside business development headcount by 17 percent.
From provider network development to member outreach to market intelligence, we provide dedicated ISRs who understand the multi-stakeholder complexity of health plan and ACO growth.
Building and expanding your provider network through systematic outbound engagement — so your BD team walks into qualified conversations, not cold rooms.
Reaching your patient population at scale to drive the care visits, gap closures, and plan interactions that move your quality metrics.
Turning every outreach campaign into structured intelligence that helps your team target smarter and close faster.
Provider network development, member outreach, and market intelligence for payers and value-based care organizations.
Provider network recruitment works best as a disciplined outbound program: identify the physician groups, specialty practices, and facilities needed to close network gaps, reach the right decision-maker at each, qualify interest and contracting readiness, and deliver warm introductions to the plan's provider relations or contracting team. Synchronized Sales runs this outreach daily from your target list, tracks objections and status for every practice, and maintains contact with existing network partners to support retention.
Annual Wellness Visit completion rises when attributed patients are contacted directly and scheduled, rather than waiting for them to call. Synchronized Sales contacts members on behalf of the ACO or its participating practices, explains the visit, schedules it, sends reminders, and documents every attempt so your quality team can see completion and outreach status by practice and by patient. Outreach follows the organization's approved scripts and applicable privacy and communication rules.
Yes, through outreach rather than coding. Many HCC and quality gaps stay open because the patient never comes in for the visit where the condition can be assessed and documented. Synchronized Sales schedules those visits for high-priority members, connects high-risk patients with care management resources, and reports results so your clinical and quality teams can focus on the encounter itself.
A Fortune 10 managed healthcare company needed to place a new Medicare Advantage plan into assisted living and memory care facilities, but a small business development team, access restrictions, and a long, multi-stage sales cycle were slowing progress. Synchronized Sales took on prospecting, facility qualification, meeting scheduling with executive directors, and follow-up through each evaluation stage. The program produced more than 300 qualified executive director meetings in under eight months, increased in-person presentations per rep by 40 to 60 percent, reduced cost per presentation by 60 percent, and delivered a 20 percent higher close rate than self-sourced meetings.
The decision-maker is the executive director at each community, and reaching them requires persistent, facility-by-facility outreach, qualification, and a well-timed presentation. Synchronized Sales builds the facility universe in your service area, contacts executive directors, qualifies interest and timing, books presentations for your business development reps, and follows each opportunity through the evaluation stages. This is the same program that generated more than 300 executive director meetings in under eight months for a Fortune 10 managed healthcare company.
ACOs grow by adding practices that strengthen their attributed population and keep current participants engaged in value-based programs. Synchronized Sales identifies and qualifies independent practices in your market, schedules introductory meetings for your network development team, and maintains regular contact with existing participants to surface concerns before they lead to departures. Every interaction is documented so leadership can see the full recruitment and retention pipeline.
Synchronized Sales prices engagements monthly per dedicated rep, with a three-month minimum, and the reps arrive already trained in healthcare outreach. An internal provider recruitment hire carries salary, benefits, recruiting costs, and a ramp period before reaching full productivity, plus management time. Most plans and ACOs find the outsourced model reaches full activity faster and costs less in year one, and it scales up or down with recruitment needs without adding permanent headcount.
Every outreach call is an opportunity to learn which plans a practice already participates in, how referrals flow, which objections are most common by provider type, and where competitors are gaining ground. Synchronized Sales captures this account-level information on every call and delivers weekly reporting by geography and provider type, so your leadership can adjust messaging, prioritize territories, and target the practices most likely to join.
Yes, within the plan's compliance framework. Member outreach for wellness visits, care gap closure, and care management enrollment is a common outsourced function. Synchronized Sales works from the plan's approved scripts, contact lists, and systems, follows applicable CMS communication rules and privacy requirements, operates under a business associate agreement, and documents every interaction for the plan's compliance and quality teams.
Value-based care depends on high-volume, repeatable outreach — to members, practices, and facilities — that internal teams rarely have capacity to sustain. An outsourced inside sales team handles that volume with consistent scripts and cadence while your clinical and network staff focus on care delivery and contracting. Synchronized Sales deploys dedicated U.S.-based reps that work in your systems and report weekly on contacts reached, visits or meetings scheduled, and outcomes.
CRO and CDMO growth depends on reaching the right sponsors and device manufacturers before your competitors do. We build the pipeline your BD team needs to stay ahead.
Systematic prospecting into your target account list to identify, qualify, and deliver the right contacts to your BD team before first outreach.
Booking qualified conversations with prospects so your BD team spends time on deals, not cold outreach.
Turning inbound interest from campaigns, conferences, and web traffic into qualified pipeline before momentum fades.
Protecting your existing client relationships and driving repeat project revenue through proactive account communication.
Gathering the structured data and on-the-ground insight your team needs to target smarter and position more effectively.
End-to-end remote sales ownership for service lines or client segments where a dedicated field presence isn't cost-justified.
How contract research and manufacturing organizations use outsourced inside sales to build sponsor pipeline.
CROs win new sponsors by reaching the right people at pharma, biotech, and medical device companies before a study is awarded: clinical operations leaders, R&D heads, outsourcing and procurement teams, and regulatory contacts. Synchronized Sales prospects into your target account list, identifies the decision-makers for each study type, qualifies on therapeutic area, phase, timeline, and budget, and books capability meetings for your business development team, with every contact documented in your CRM.
CDMOs grow by identifying companies with upcoming manufacturing, scale-up, or tech-transfer needs and reaching them early. Synchronized Sales builds and works your target universe of pharma, biotech, and device companies, contacts the right operations, supply chain, and development leaders, qualifies project type, timing, and fit, and schedules discovery meetings and capability presentations for your business development team.
Yes. Booking capability presentations, service overviews, and discovery meetings is one of the core functions Synchronized Sales runs for CRO and CDMO clients. We handle multi-stakeholder scheduling, calendar coordination, confirmations, and post-meeting follow-up, so your business development leaders spend their time presenting and closing rather than chasing calendars.
Sponsor relationships often go quiet between studies, and that is when competitors win the next award. Synchronized Sales maintains regular contact with current and past sponsors, monitors study completion windows, flags accounts approaching end-of-study, and opens conversations about follow-on work, so your team is in the room before the next RFP is issued.
Most conference leads go cold because follow-up starts too late or stops after one email. Synchronized Sales contacts every lead from trade shows, conferences, and digital campaigns within days, qualifies need and timing, answers basic capability questions, and routes high-priority prospects to your business development team, so the investment in each event turns into pipeline.
Yes, by phone and at scale. For a pharmaceutical client preparing a first-to-market rare neurology therapeutic, Synchronized Sales replaced a slow, costly field-based approach with a phone-based research program. The team contacted 98.6 percent of a 6,000-physician universe, identified more than 400 qualified pediatric neurologists and epileptologists, and completed more than 750 surveys per week, on time and under budget.
Mapping a physician universe means identifying which specialists actually treat the target patient population, how to reach them, and how they make decisions — information that is rarely complete in purchased databases. Synchronized Sales conducts this work by phone: verifying contacts, qualifying specialists against defined criteria, identifying key opinion leaders, and completing structured surveys. The result is a prioritized, verified target list and market intelligence that shapes the launch plan.
It is effective when the outsourced team understands the buyer. CRO and CDMO sales involve long cycles, multiple stakeholders, and technical conversations about study design or manufacturing capability. Synchronized Sales reps are trained in life sciences and healthcare, work from your messaging and CRM, and focus on the parts of business development that need volume and consistency — prospecting, qualification, and scheduling — while your scientific and commercial leaders handle the technical selling.
Synchronized Sales prices engagements monthly per dedicated rep, with a three-month minimum. That is typically far less than the fully loaded cost of an experienced internal business development hire, who also needs months to build a pipeline. For a CRO or CDMO, a single new sponsor relationship or manufacturing contract usually represents revenue many times the program cost, which is why we define meeting and pipeline targets with you before the engagement starts.
Running an outsourced inside sales program first lets you test a new service line, therapeutic area, or geography with real conversations before committing to permanent headcount. Synchronized Sales prospects into the target market, qualifies interest, and reports what buyers say — demand, objections, competitor positioning, and timing — so the decision to hire is based on data. Where a full-time hire does not yet make sense, we can also own the full remote sales cycle for that service line.