Outsourced Inside Sales for Medical Device & Healthcare
Move Deals. Fill Gaps. Grow Without the Overhead.
Synchronized Sales provides phone-based inside sales, marketing, and research solutions exclusively within the medical industry. From startups to mature organizations, we increase the effectiveness of and lower the cost of sales, marketing, and research efforts by deploying dedicated inside sales representatives backed by proven methodology and experienced management.
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Why Synchronized Sales
Inside sales built for enterprise healthcare
The medical sales landscape demands deep domain expertise, compliance discipline, and relentless follow-through. We bring all three—at scale.
Decision-Maker Access
We identify and engage the right stakeholders at every organizational level—clinical, operational, and executive—using proven targeting methodology refined in medtech markets.
Shorter Sales Cycles
Our inside sales infrastructure compresses evaluation timelines, resolves objections earlier, and accelerates the path from first contact to signed purchase—measurably faster.
Full Compliance Alignment
All activities are validated against the AdvaMed Code of Ethics and executed in accordance with HCC and HIPAA guidelines—protecting your organization at every touchpoint.
Purpose-Built Talent
We hire only four-year college graduates into permanent roles—competitive, goal-driven professionals committed to the medical industry for the long term, not contract workers.
The Methodology
A six-stage process that synchronizes with yours
Our inside sales methodology integrates cleanly with your existing team—no friction, no disruption. Just coordinated, consistent execution at each stage of the sales cycle.
01Stage 01
Account Targeting
We qualify, map, and prioritize accounts through deep data gathering—identifying decision makers, influencers, and leverage points before first outreach.
02Stage 02
Opportunity Establishment
We verify ordering patterns, competitive landscape, GPO and contract conditions, and develop a prioritized strategy for each account.
03Stage 03
Evaluation Management
We present clinical and economic value, establish evaluation criteria and a structured purchase plan, and manage objections through to trial orders.
04Stage 04
Conversion & Fulfillment
We execute purchase plans, ensure seamless distribution and supply chain fulfillment, and confirm customer satisfaction at every post-evaluation stage.
05Stage 05
Account Expansion
We identify growth opportunities within the account—expanding product line adoption and penetrating additional departments and locations to displace competition.
06Stage 06
Relationship Fortification
We build deep rapport with account stakeholders, monitor contract compliance, and maintain a consistent inside sales presence to defend and grow every relationship.
AdvaMed Code of Ethics Compliant
HIPAA Data Handling Standards
GPO & Contract Expertise
Reimbursement Landscape Fluency
Join the Team
Build a lasting career in medical sales
Synchronized Sales is where driven sales professionals build meaningful, long-term careers. We invest in your development from day one — with real enterprise accounts, hands-on mentorship, and a clear path to advance within the firm.
Full-time permanent employment with a long-term growth track
Clear advancement path — rep, team lead, and sales manager tracks available
Build deep expertise across medical device, healthcare, and medtech markets
Work alongside experienced leadership on real enterprise accounts
Ready to grow with us?
We hire competitive, driven, goal-oriented people who want to build a real career in medical sales — not just a first job. If that sounds like you, we want to hear from you.
Whether you're a large med device company looking to accelerate market penetration or a medtech innovator needing to build pipeline fast—we're ready to go to work for you.
Your message has been sent to our team. We've also opened Calendly so you can book a time directly — either way, we'll follow up within one business day.
About Synchronized
A U.S. based inside sales firm, built for healthcare
We deploy dedicated ISRs into your commercial structure — handling the full sales cycle or specific high-value functions, so you can grow revenue without the overhead of building in-house.
What We Do
Not just leads — we move deals
Synchronized Sales is a U.S. based firm providing phone-based inside sales, marketing, and research solutions exclusively within the medical industry. We deploy dedicated inside sales representatives (ISRs) into your commercial structure — handling sales functions, supporting marketing efforts, or executing research projects — so you can grow without the overhead of building in-house.
Our capabilities span the full commercial spectrum. On the sales side, we generate pipeline, schedule meetings, manage accounts, and close deals. On the marketing side, we support campaigns, follow up on inbound leads, and develop new markets. On the research side, we map physician universes, conduct surveys, identify KOLs, and support pre-launch intelligence gathering — all over the phone, at scale.
Who We Serve
Medical device and healthcare companies that need qualified opportunities, account intelligence, and field sales support — without building an internal team or hiring a large CSO.
Our Approach
We become embedded in your process, use your messaging, and seamlessly represent your brand. U.S.-based, on-site team with hands-on senior leadership on every engagement.
Leadership
Meet our leadership team
Founder & President
Charlie Tate
Synchronized Sales
Charlie has built successful sales organizations across the Healthcare, Enterprise, and Government markets. He co-founded BearHill Security, a HIPAA risk management firm, and Source Technology, where he grew annual sales to $25M in five years. At Synchronized Sales, his methodology has generated millions in documented revenue for medical device, pharmaceutical, and healthcare clients across the U.S. He holds a B.S. in Management from Bentley University.
Charlie serves as the lead on every account, setting the strategic direction for each engagement and working directly with client leadership as a trusted advisor on commercial and operational strategy. Whether the challenge is entering a new market, sharpening a go-to-market approach, or rebuilding a stalled sales motion, he brings the judgment of someone who has built and scaled organizations himself — and stays accountable to the plan alongside his clients.
Business Development & Operations Manager
Niall Shea
Synchronized Sales
Niall leads new account development at Synchronized Sales, building relationships with prospective clients and driving the front-end growth of the firm. In parallel, he serves as the operational backbone for our active client teams — overseeing ISR performance, ensuring accountability to client goals, and stepping in wherever leadership is needed. Niall joined Synchronized Sales as a representative himself and grew into his current role, making him a credible voice to both the companies we serve and the reps we deploy.
He attended Roger Williams University in Bristol, Rhode Island, where he played soccer and earned a B.S. in Finance.
Building an inside sales team in-house is slow, expensive, and risky. Here's why the best medical device and healthcare companies are choosing a different path.
The Problem
Traditional hiring keeps you from capturing revenue
Recruiting, onboarding, benefits, turnover — the list of things standing between you and growth never stops growing. By the time your new hire is productive, your competitors have already moved.
The Traditional Approach
Build it yourself
You post the job, screen candidates, negotiate offers, onboard, train, pay benefits and payroll taxes, manage performance — then do it again when they leave. Six months in, you might have a rep who can hold a conversation. Or you might be starting over.
And none of that accounts for the ramp time needed to understand the clinical environment, hospital procurement, GPO relationships, or how to actually talk to a physician.
The Synchronized Approach
Plug into a running engine
We are already staffed, trained, and operational. Our ISRs know how to speak to clinicians, navigate hospital procurement processes, and manage distributor relationships — on day one, not month six.
Senior leadership oversees every engagement and doubles as a sales strategy consultant, helping you determine exactly how to deploy inside sales resources for maximum commercial impact.
The Advantages
What you get when you outsource the right way
Every advantage compounds. Faster deployment means earlier revenue. Lower overhead means more budget for growth. Better coverage means fewer missed opportunities.
Ready in Weeks, Not Months
We are staffed, trained, and able to stand up dedicated inside sales teams within a month. No job postings, no onboarding delays — just execution.
Zero HR Overhead
No benefits costs, no payroll taxes, no HR management. You get the output of a high-performing inside sales team without any of the employer burden.
Flexible Capacity
Add capacity when you need it — product launch, new geography, seasonal push. Pull back when priorities shift. No severance, no awkward conversations.
Embedded in Your Brand
We learn your messaging, your CRM, your process. Your customers experience a seamless, professional extension of your commercial team — not a vendor.
Strategic Leadership Included
Senior leadership at Synchronized doubles as a sales strategy consultant — helping you determine where ISRs create the most value and how to structure the engagement.
Industry-Native Talent
Our ISRs are trained specifically for medical device and healthcare sales — not repurposed B2B reps. They speak the language from day one.
Ideal Fit
Who this works best for
Synchronized isn't the right fit for every company — but for those in one of these situations, there's no faster or more capital-efficient path to inside sales capacity.
Early-Stage Companies
Building your commercial team from scratch? We provide experienced inside sales infrastructure while you focus on product, fundraising, and clinical validation. Go to market faster — without the hiring gauntlet.
Established Leaders with Gaps
Geographic territories that aren't worth a full-time rep. Utilization problems in existing accounts. Efficiency gaps in your field team's time. Synchronized fills those gaps without disrupting what's already working.
Companies Launching New Products
Need pipeline fast for a new SKU or indication? We prospect, qualify, and schedule — building a pipeline your field team can close while they're still getting up to speed on the product.
Pre-commercial? Our market research capabilities make us a great fit for pre-revenue companies spread too thin as they look to gain clinical approval and get their product to market. A significant amount of this work can be done over the phone to be better positioned for product launch.
The Bottom Line
Why build your own engine when you can plug into one that's already running?
Outsourced ISRs are not a cop-out or a workaround. They are a smarter allocation of commercial resources. Every dollar you save on overhead is a dollar you can deploy toward growth — and every week you save on ramp time is a week you're generating revenue instead of waiting for it.
From first outreach to closed/won, Synchronized covers the full commercial range — or the specific high-value functions where your team needs reinforcement most.
Medtech & Medical Device
Inside sales functions built for medical device sales cycles
Complex procurement, clinical evaluation, GPO contracts, distributor relationships — we handle all of it. Each function below can be deployed individually or combined into a full inside sales engagement.
Full Sell-Through
End-to-end remote sales ownership — ideal when building a new territory or when field coverage isn't cost-justified.
When field coverage isn't cost-justified, we take ownership of the full remote sales cycle from first contact to closed deal. Particularly effective for lower-complexity products, reorder-heavy SKUs, and geographic territories where a dedicated field rep doesn't pencil out.
Distributor Liaison
Keeping your distributor network active, informed, and accountable — without pulling your internal team off strategic accounts.
We serve as the day-to-day point of contact between your team and your distributor network — tracking activity, deal status, and pipeline hygiene without pulling your leadership off strategic accounts. Sample coordination, promotion communication, and inbound inquiries are all managed end-to-end.
Inbound Inquiry Triage
Turning inbound interest into qualified pipeline by capturing and routing the right leads to the right people fast.
We capture and qualify inbound interest from campaigns, websites, and trade shows — routing high-priority leads to field reps before momentum fades. Product questions are answered promptly so no inbound opportunity goes cold.
Managing Reorders
Protecting your installed base and driving repeat revenue through proactive account management.
We protect your installed base through proactive outreach, monitoring usage and flagging at-risk accounts before they go quiet. Order processing, confirmation, and ongoing account communication are handled without pulling your field team off new business development.
Meeting Scheduling
Booking qualified conversations so your field reps walk into meetings that are ready to move — not cold introductions.
We book qualified conversations — product demos, lunch-and-learns, and virtual meetings — so your field reps walk in ready to move, not cold. Multi-stakeholder coordination, calendar management, confirmations, and post-meeting follow-up are all handled to keep momentum going.
Lead Generation
Systematic prospecting into your target account lists to identify, research, and qualify contacts before first outreach.
We prospect systematically into your target account lists, identifying and qualifying contacts before first outreach. Discovery calls assess fit, interest, and decision timeline — and detailed CRM documentation means your field reps walk into every engagement fully informed.
Healthcare
Inside sales functions built for healthcare commercial teams
Healthcare sales requires relationship fluency, referral network management, and a deep understanding of the patient journey. We bring all three.
Patient Scheduling
Converting referrals and inbound interest into confirmed appointments — treating scheduling as the revenue function it actually is.
We treat scheduling as the revenue function it actually is — following up on inbound leads and referred patients through persistent, scripted outreach. No-shows and expired referrals are dramatically reduced, converting more referrals into confirmed, kept appointments.
Referral Relationship Management
Maintaining and growing the referral relationships your revenue depends on — through consistent communication and clear channel visibility.
We maintain and grow the referring relationships your revenue depends on through consistent communication and clear channel visibility. Referral volume is tracked by source, at-risk relationships are flagged for BD team action, and communication is maintained throughout the full continuum of care.
Inservice Scheduling
Coordinating the clinical touchpoints that turn new product introductions into actual adoption — on time, with the right people in the room.
We coordinate the clinical touchpoints that turn new product introductions into actual adoption — scheduling in-services, training sessions, and educational programs in close coordination with your field team. Confirmation, reminders, and logistics are handled end-to-end so nothing falls through the cracks.
Health Insurance | ACO
Inside sales built for health plans & ACOs
From provider network development to member outreach to market intelligence, we provide dedicated ISRs who understand the multi-stakeholder complexity of health plan and ACO growth.
Provider Network Development & Recruitment
Building and expanding your provider network through systematic outbound engagement — so your BD team walks into qualified conversations, not cold rooms.
We identify, qualify, and schedule meetings with physician groups, specialty practices, and independent providers across your coverage area. Our ISRs work through your prospect list daily, tracking objections, refining messaging, and delivering warm introductions to your field team — while maintaining consistent touchpoints with existing network partners to protect retention and reduce defection.
Member & Beneficiary Outreach
Reaching your patient population at scale to drive the care visits, gap closures, and plan interactions that move your quality metrics.
We contact patients directly on behalf of your care management or quality team — scheduling Annual Wellness Visits, closing HCC coding gaps, and connecting high-risk members with the right resources. Every interaction is documented, reported, and built into a workflow your clinical and administrative teams can act on.
Market Intelligence & Territory Strategy
Turning every outreach campaign into structured intelligence that helps your team target smarter and close faster.
Our ISRs capture account-level data during every call — competitor plan offerings, referral patterns, objections by provider or facility type, and market trends across your target geography. Weekly reporting surfaces actionable insights that inform messaging, territory prioritization, and BD strategy for your leadership and field teams.
CRO | CDMO
Inside sales for contract research & manufacturing organizations
CRO and CDMO growth depends on reaching the right sponsors and device manufacturers before your competitors do. We build the pipeline your BD team needs to stay ahead.
Client Identification & Prospecting
Systematic prospecting into your target account list to identify, qualify, and deliver the right contacts to your BD team before first outreach.
We prospect into your defined target market — pharma, biotech, and medical device companies — identifying the right decision-makers, qualifying for project type, timeline, and budget fit, and documenting everything in your CRM so your BD team walks into every engagement fully informed. Discovery calls assess organizational fit and buying intent before any meeting is scheduled.
Meeting Scheduling & BD Pipeline
Booking qualified conversations with prospects so your BD team spends time on deals, not cold outreach.
We book capability presentations, service overviews, and discovery meetings with R&D leaders, regulatory contacts, and business development decision-makers at your target accounts. Multi-stakeholder coordination, calendar management, confirmations, and post-meeting follow-up are all handled to keep pipeline momentum moving without overburdening your internal team.
Inbound Inquiry Triage
Turning inbound interest from campaigns, conferences, and web traffic into qualified pipeline before momentum fades.
We capture and qualify inbound inquiries from trade shows, digital campaigns, and referral sources — routing high-priority prospects to your BD team fast. Proposal requests are acknowledged promptly, basic capability questions are answered, and no inbound opportunity goes cold waiting for a follow-up.
Account Retention & Repeat Business
Protecting your existing client relationships and driving repeat project revenue through proactive account communication.
We maintain consistent touchpoints with current and past clients — monitoring project completion windows, flagging accounts approaching end-of-study, and proactively opening conversations about follow-on work. Your BD team stays focused on new business while existing relationships are kept warm and active.
Market Research & Competitive Intelligence
Gathering the structured data and on-the-ground insight your team needs to target smarter and position more effectively.
From primary market research and account universe mapping to competitive positioning analysis, we deploy experienced ISRs to gather intelligence your organization can't easily pull from a desk. Competitor service offerings, common objections, decision-making structures, and market trends are reported weekly and fed directly into your BD strategy and messaging.
Full Sell-Through
End-to-end remote sales ownership for service lines or client segments where a dedicated field presence isn't cost-justified.
When a full-time BD hire doesn't pencil out for a given territory or service line, we take ownership of the full remote sales cycle from first contact to signed agreement. Particularly effective for lower-complexity service offerings, repeat project clients, and emerging market segments where you want to prove demand before committing to a full-time hire.
Why Outsource Sales?
The smarter way to build commercial capacity
Building an inside sales team in-house is slow, expensive, and risky. Here's why the best medical device and healthcare companies are choosing a different path.
The Problem
Traditional hiring keeps you from capturing revenue
Recruiting, onboarding, benefits, turnover — the list of things standing between you and growth never stops growing. By the time your new hire is productive, your competitors have already moved.
The Traditional Approach
Build it yourself
You post the job, screen candidates, negotiate offers, onboard, train, pay benefits and payroll taxes, manage performance — then do it again when they leave. Six months in, you might have a rep who can hold a conversation. Or you might be starting over.
And none of that accounts for the ramp time needed to understand the clinical environment, hospital procurement, GPO relationships, or how to actually talk to a physician.
The Synchronized Approach
Plug into a running engine
We are already staffed, trained, and operational. Our ISRs know how to speak to clinicians, navigate hospital procurement processes, and manage distributor relationships — on day one, not month six.
Senior leadership oversees every engagement and doubles as a sales strategy consultant, helping you determine exactly how to deploy inside sales resources for maximum commercial impact.
The Advantages
What you get when you outsource the right way
Every advantage compounds. Faster deployment means earlier revenue. Lower overhead means more budget for growth. Better coverage means fewer missed opportunities.
Ready in Weeks, Not Months
We are staffed, trained, and able to stand up dedicated inside sales teams within a month. No job postings, no onboarding delays — just execution.
Zero HR Overhead
No benefits costs, no payroll taxes, no HR management. You get the output of a high-performing inside sales team without any of the employer burden.
Flexible Capacity
Add capacity when you need it — product launch, new geography, seasonal push. Pull back when priorities shift. No severance, no awkward conversations.
Embedded in Your Brand
We learn your messaging, your CRM, your process. Your customers experience a seamless, professional extension of your commercial team — not a vendor.
Strategic Leadership Included
Senior leadership at Synchronized doubles as a sales strategy consultant — helping you determine where ISRs create the most value and how to structure the engagement.
Industry-Native Talent
Our ISRs are trained specifically for medical device and healthcare sales — not repurposed B2B reps. They speak the language from day one.
Ideal Fit
Who this works best for
Synchronized isn't the right fit for every company — but for those in one of these situations, there's no faster or more capital-efficient path to inside sales capacity.
Early-Stage Companies
Building your commercial team from scratch? We provide experienced inside sales infrastructure while you focus on product, fundraising, and clinical validation. Go to market faster — without the hiring gauntlet.
Established Leaders with Gaps
Geographic territories that aren't worth a full-time rep. Utilization problems in existing accounts. Efficiency gaps in your field team's time. Synchronized fills those gaps without disrupting what's already working.
Companies Launching New Products
Need pipeline fast for a new SKU or indication? We prospect, qualify, and schedule — building a pipeline your field team can close while they're still getting up to speed on the product.
Pre-commercial? Our market research capabilities make us a great fit for pre-revenue companies spread too thin as they look to gain clinical approval and get their product to market. A significant amount of this work can be done over the phone to be better positioned for product launch.
The Bottom Line
Why build your own engine when you can plug into one that's already running?
Outsourced ISRs are not a cop-out or a workaround. They are a smarter allocation of commercial resources. Every dollar you save on overhead is a dollar you can deploy toward growth — and every week you save on ramp time is a week you're generating revenue instead of waiting for it.
Every case study below represents a real client engagement with measurable results. We don't lead with pitch decks — we lead with proof.
Medtech & Medical Device
Case studies from the medical device industry
From capital equipment to biologics to pharma market research — inside sales applied correctly across the medtech spectrum.
Ramping a Wound Care Startup
Lead GenerationMeeting Scheduling
Problem: A wound care company with 7 reps couldn't hire until existing reps hit quota — and ramp time was killing momentum.
Solution: Synchronized stepped in to fill new reps' calendars with qualified meetings at podiatry and wound care centers during their training periods, giving them something to work immediately and accelerating the path to plan. The engagement lasted four years, supporting both new territory launches and growth in existing accounts.
30%Faster rep ramp-up
22%Ahead of plan on hiring financial targets
4 yrsEngagement extended
Opening Markets for an OB/GYN Device
Lead GenerationOpportunity QualificationFull Sell-Through
Problem: A new-to-market FDA-cleared cervical dilation device had six reps performing at or below plan. The hospital bought the product while independent OB/GYN practices used it.
Solution: Synchronized identified and engaged affiliated providers surrounding target hospitals, creating physician demand. By building physician-level pull, Synchronized helped the client dramatically increase utilization among existing hospitals and also get into multiple new ones.
7 IDNs42 offices across 11 L&D units in 6 months
83%Of reps moved from under-plan to over-plan
3 mosAhead of schedule on new territory manager hires
Primary Market Research for a Rare Neurology Therapeutic
Market ResearchLead Identification
Problem: A pharma client needed to identify pediatric neurologists and epileptologists treating rare syndromes ahead of a first-to-market therapeutic launch. A prior field-based approach with 40 independent contractors was slow, costly, and falling behind.
Solution: Synchronized replaced it with a phone-based research model — systematically working through a 6,000-doctor universe to identify qualified specialists and complete structured surveys at scale.
98.6%Of a 6,000-doctor universe contacted
400+Qualified specialists identified
750+Surveys per week — on time and under budget
Building Pipeline for a Capital Equipment Neurology Company
Lead GenerationOpportunity QualificationMeeting Scheduling
Problem: A medical device company selling capital equipment to neurology offices needed a consistent, scalable way to identify and develop new opportunities.
Solution: Synchronized took ownership of top-of-funnel prospecting and opportunity development for the neurology office segment — systematically building a pipeline the field team could meet with and close several deals from.
~30%Of total office pipeline generated in 9 months
~60 daysAverage time between closed deals in the pipeline we built
~40%Of all closed business in neurology office segment
Healthcare
Case studies from healthcare organizations
Referral conversion, patient scheduling, Medicare Advantage expansion — inside sales as a growth engine across the healthcare spectrum.
Accelerating a Medicare Advantage Plan into Assisted Living Markets
Problem: A Fortune 10 managed healthcare company needed to place a new Medicare Advantage plan into Assisted Living and Memory Care facilities — but a small BD team, COVID-era access restrictions, and a long, multi-stage sales cycle were stalling progress.
Solution: Synchronized took on prospecting, qualifying facilities, booking meetings with Executive Directors, and shepherding complex deals through multiple evaluation stages post-presentation.
300+Qualified Executive Director meetings in under 8 months
40–60%Increase in BD rep in-person presentations per month
60%Reduction in cost per presentation
20%Higher close rate vs. self-sourced meetings
Referral Growth for a Multi-Disciplinary Injury Practice
Problem: A PIP-focused multi-disciplinary practice competed for referrals from primary care physicians and attorneys in a saturated market, and struggled to remain top of mind with referral partners.
Solution: Synchronized extended Business Development rep reach through inside sales outreach, inservice scheduling, and consistent follow-up. The result was growth in total number of referring offices and increased referral volume in existing offices, achieved with a leaner outside BD team.
↑Grew total number of regularly referring offices
17%Reduction in outside BD headcount while maintaining referral volume
↑Increased referral volume from existing referring partners
Converting Referrals into Revenue for a Specialty Injury Group
Inbound Inquiry TriagePatient Scheduling
Problem: A 35+ clinic specialty injury group was hitting targets but converting fewer than 40% of referrals into scheduled appointments, capping sales rep earnings and damaging team morale.
Solution: Synchronized redefined scheduling as a sales function, rewrote objection-handling scripts, and extended follow-up from 3 to 7 attempts. The conversion rate improvement had a direct, measurable impact on revenue, team compensation, and morale across the organization.
50%Referral-to-appointment conversion within weeks (up from <40%)
65%Conversion rate within 3 months — confirmed theoretical maximum
↑Direct measurable improvement in rep compensation and team morale
